It is said that there is an empirical law in the domestic real estate industry: whether a city is worth investing in, it is better to ask government officials and consulting agencies than local primary school teachers, that is, the “primary student index” of real estate investment. In mainland cities, the number of primary school students this year is more than 30% lower than five years ago. this is too scary! The hardware development of a real estate project will take at least a few years, plus the continuous commercial development of the surrounding area, it is normal to take 8 or 10 years. Today is a primary school student, and 10 years later, it will be the main consumer group.
If the number of primary school phone number list students in a city is rapidly decreasing, 10 years from now, will the restaurants, beauty stores, gyms, cinemas... still see popularity? Can you count on uncles and aunts to lead the consumption trend? If a place bids farewell to the "incremental economy" and popularity continues to fade, it will be very difficult to do business. In recent years, in the context of Internet practitioners, you often hear "How big am I and what is the weight of the industry", "How big am I today and how much I will do in the future", or "How fast am I? How to run fast and lead”… However, if you are entering an era of "stock economy" where popularity continues to fade, and the survival strategy of the past is no longer sustainable, how should you make changes? I'm not alarmist, things are changing:
Data from the sixth census in 2010 showed that there were 228 million people born in the 1980s, 174 million people born in the 1990s (a decrease of more than 50 million), and 146 million people born in the 2000s (a decrease of nearly 30 million). . In addition, first-tier (super cities) and strong second-tier cities (national central cities) are constantly sucking away young populations from inland cities. Competing for young populations means competing for future development opportunities. The catering data of first-tier cities in 2018 shows that the number of closed stores in Beijing and Shanghai has exceeded the number of opened stores, and the newly opened stores in Guangzhou and Shenzhen are only barely filling the part of the closed stores.