Filtered performance retargeting has the potential to radically redefine how upper-level marketers think about social. Social marketers looking to stay Photo Background Removing relevant should therefore take this into account. If you haven't noticed, 2016 was a wake-up call for, well, just about everyone because it lifted the lid on just how insidious social, news, and search are. News from social engines. News stimulates research. And perception is reality. Social propagation is what can create or cause cultural change and the purpose of branding is cultural Photo Background Removing change . Advertising Continue reading below Rebecca Murtagh, Founder and Chief Strategist, Karner Blue Marketing Rebecca MurtaghIn 2017, the race for social media fans, followers, likes, etc. will be eclipsed by a paradigm shift towards the culture of relationships.
Senior Creative Strategist, aimClear Merry MorudSocial marketers will no longer be viewed as the rebellious Photo Background Removing rebel force, existing on the fringes of marketing and pointing to fake idol metrics. Social media marketers must fit into the larger multi-touch marketing ecosystem – digital and otherwise – not just to survive, but to become an undeniable force in 2017. And BTW, it's social's job to integrate , not everyone's, for the greater good of marketing. Advertising Continue reading below Social marketers will be responsible for making money in a multi-touch environment. One-touch or two-touch conversions on any channel are a limited asset after brands must (still) feed content. Social media will become a more powerful ROI machine as marketers tap into even more consumers lower in the funnel with similar Photo Background Removing modeling and clean up retargeting bounces from other performance marketers.
And, in case you haven't noticed, this change has already started in a big way. Relationships are the future of social media. Here are five reasons why: 1. Aggregation is so 2016 In 2017, In-tune marketers will shift the focus of social media away from Photo Background Removing vanity metrics (subscribers, fans, likes, etc.) to relationships. The longer the relationship, the higher the return on investment and the lower the cost of acquisition. The follower, fan, or connection that has never been touched by the mark has zero value. Advertising Continue reading below As attractive as it may be to signal audience growth, brand sustainability will be determined by revenue. Winning hearts and minds is more important than ever for brands looking to cultivate leads, customers and Photo Background Removing champions. And it will take a lot more than personalized web pages and emails. 2.