Common mistakes in activity evaluation First of all, keep in mind that there is only one answer to all questions that use evaluation judgment as a Whatsapp Database verb: "good or bad . " For example, how to evaluate the activity, you can answer: This activity is very good, and it should be continued. This activity is not good and cannot be done. This activity is not bad Whatsapp Database or not, it's tasteless. Nothing has changed in this activity, and it's nothing to do. This is the core conclusion of the evaluation class analysis. Leaving these four sentences, everything else is nonsense. for example: During the event, 40,000 new people registered.
The number of registrations during the event was Whatsapp Database 10,000 more than before the event. The new user click-through rate during the campaign was 80%. During the event, the new user's equity rate is 30%. These are not conclusions, but only the analysis process. If there is no conclusion, Whatsapp Database just throw these process indicators directly, and it is easy for the business side to ask: "So what? So? What did you analyze? What is the conclusion!" 2. Key Issues in Activity Evaluation Activity evaluation, first of all to get a good / bad evaluation .
If the evaluation is good, see if you can continue to Whatsapp Database do it, and how many times you can do it; if the evaluation is bad, see where the difference is, if it is hopelessly bad, you can still save it and continue to use it. Data + Labels = Judgment. So to make a good/bad judgment, Whatsapp Database you need 2 things: Clarify the assessment indicators. Specify the target value. If it meets the standard, it is considered good; if it does not meet the standard, it is not good. It's that simple (pictured below).