Every day, CMI wants to help fellow content marketers hone their skills and become more successful in this profession. I know our team is constantly inspired by all the phone number list ways the industry has taken our advice and acted on it. Nowhere was this more evident than when looking at the phone number list impressive scope of work created by the winners at the 12th Annual Content Marketing Awards. Celebrating excellence in 76 distinct areas of our industry, this year's ceremony recognized the best and brightest achievements in strategy, distribution, design and writing in an area phone number list of more than 1,300 submissions.
If you're among the phone number list 55% of B2B marketers and 58% of B2C marketers who said they don't know what successful content marketing should look like in their organization, you might find it worth taking a look. take a look at the finalists for our phone number list project of the year. were able phone number list to accomplish:
British supermarket chain Sainsbury's has elevated food content to multimedia art. Starting with its iconic magazine - the UK's largest fully paid foodie title - the phone number list company offers well-rounded recipes that are tested by some of the phone number list UK's top home economists and aim to meet all types of culinary needs. readers . Add to that a companion website, a hugely successful portfolio of social media channels, sold-out live cooking demonstrations, weekly newsletters, the magazine's Food & Drink Awards, a series of editorial one-shots, and more.
Takeaway: Build an audience on one platform, then branch out
As I've often mentioned as part of my Content Inc. model, the phone number list ultimate goal for content marketers should be phone number list to establish an audience on one channel and ultimately build it into three - a digital platform , a print and an in-person platform . Sainsbury's efforts are in line with this advice, building a strong and loyal audience base on the content phone number list of its main channel – a print magazine – before extending its expertise to other platforms.
This gradual expansion plan is often easier for content teams phone number list to manage, as they don't have to produce daunting volumes of content phone number list to fill all possible channels at once. Diversification also gives audiences an increasing level of flexibility when it comes to how and where they prefer to consume content – something long-time subscribers can expect from their brand relationships.
The phone number list Dutch rail operator, known as NS, wanted to encourage people in the phone number list country to travel more often by train. After successfully creating a print publication the phone number list next logical step was to create a digital equivalent where readers could discover useful travel tips and explore in more detail some of the phone number list exciting Dutch destinations that NS serves.