While Q3 and Q4 2020 saw proportionally slower growth, revenue again jumped significantly in Q1 of 2021 (a year-on-year increase of 24.7%, despite the elevated levels of Q1 2020), “easily outpacing” the growth of the prior two years, in the words of the report. Altogether, global gaming revenue exceeded $22 billion in Q1 2021, up from just $15 billion in Q1 2019.
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The report also identified the top five global regions for mobile games spending: in descending order, the United States, Japan, China, South Korea and Taiwan. Prior to 2019, Japan topped the list, but was overtaken by the United States, which has since continued to grow its market share. In 2020, the US had a market share of 28% of mobile games spending, followed by Japan at 22%, China at 18%, South Korea at 7% and Taiwan at 3%. Sensor Tower also noted that countries outside of the top five have been slowly gaining market share, “suggesting that mobile game publishers have turned to less-tapped markets with higher growth potential.”
36% of British mobile gamers have played more often since the start of the pandemic, and the habit is here to stay
An April 2021 YouGov survey found the pandemic-induced surge in mobile gaming is most likely here to stay. Thirty-six percent of British mobile gamers said they have played more often since the start of the pandemic, with female gamers most likely to contribute towards the rise (42% compared to 29% of male mobile gamers). This figure grows to 39% of mobile gamers in the US, but growth has been more evenly split between males and females (40% of females vs. 38% of males).
Gamers hope to sustain their heightened mobile gaming habits post-pandemic, despite returning to busier lifestyles. Sixty-eight percent of British respondents agreed that they were very or somewhat likely to continue spending more time on the activity once Covid-19 has subsided, rising to 77% of US respondents.