Video Marketing has established itself as the preferred digital strategy of marketers. But it may be that, like your competition, you find it Image Masking difficult to get engagement with your videos and also to measure it. Engagement is the ability of a product to create solid and lasting relationships with users. It is the degree to which a consumer interacts with your brand. And it is achieved to a greater degree Image Masking by using videos within your video marketing strategy .
How to increase the engagement of your Video Marketing strategy But, why does Video Marketing generate more engagement than Image Masking other strategies? Video is the preferred content of brands because it is the preferred content of users to consume information. I'll show you with data: 4x consumers prefer to watch a video about a product than read about it (Animoto, 2015). 70% of millennials are likely to watch a corporate video when shopping online (Animoto, 2015). 75% of online video consumers Image Masking have interacted with a video in the last month (HubSpot, 2016). Do you identify with this behavior? It happens to all of us. It is more comfortable to watch a video than to read.
It tells you the same information faster and in a more entertaining way. Therefore, you consume it with greater attention and remember Image Masking it more. That's why spending on online video ads reached $5.4K million in 2016 (HubSpot). To achieve a more lasting impact on users and greater interaction, brands use 3 types of video. ● Linear videos for website Videos that present the services or products Image Masking of the company, which with the dialogue or graphics make a call to action, whether it is to buy, visit another page, etc.