Google will prioritize search results that help consumers make those decisions. Likewise, health advice or medical information related to prescriptions or conditions requires detailed explanation. Consumers will search narrowly but thoroughly on specific topics. Helping to break down information into easier-to-understand headings and bullets seems to be appreciated by Google. Professions like lawyers, dentists and financial planners should also describe their expertise in specific areas. For example, attorneys should detail their area of practice in divorce, criminal defense, or estate planning. Consumers are also spending more time researching expensive purchases such as expensive cars, homes and electronics. Help them easily compare the benefits and features they'll be spending their hard-earned money on. Content quality is important in areas that consumers will search in depth. 2.
Only use images when they enhance the user experience The statistics that indicate increased user engagement when using images are compelling. But don't overdo it. The studies above indicate that well-organized text can be more effective at breaking down complex topics such as financial Shadow Making products, medical procedures, legal services, and technical information. Areas where the use of images is well served include fashion, food, design, and travel, where visual assessment plays an important role. 3. Social media is better for showing finished products, less for the path to purchase Social media is also universally touted as essential in today's marketing environment. Certainly, published content such as media, news, articles, and blogs are highly dependent on social media. Yet, based on Google search results, social media signals are much less important for e-commerce, finance, and even travel.
The distinction may be that users like to share their travel experiences after the fact, not while they plan a trip - or show off a new watch they bought on social media, not where they bought it. have purchased. If the end can justify the means, it does not always justify the sharing of the means. 4. Look for backlinks from relevant sources This finding is an extrapolation of the Finance websites' social media signal results in the Searchmetrics study. While Facebook signals were only one-fifth of the benchmark for Finance websites, LinkedIn signals were highly correlated, 70% higher than the benchmark. Thus, general rules regarding social network signals cannot be established. Rather, it is social media signals from the right or relevant sources that matter. Backlinks are widely researched for their SEO value, but the same logic applies to backlinks.