that personalization is key to improving results, but did you know that you can also apply it to your video marketing ? Personalized videos are an amazing trend that Clipping Path many brands are already using to delight their audience. Congratulate special occasions, send invitations to events, promote products... Personalized videos can help you achieve a lot of goals, so let's see what they are and how to use them for your brand. Do you want to know which is the best video marketing format for each phase of the conversion funnel? Click here and download our free course. Personalized videos or video automation which is advantages and examples What are personalized videos?
Personalized videos are videos that appear to be created especially for the person watching them because they use data we've collected about that individual to insert personal elements into them. These elements can include things like the viewer's name, the industry you work in, your company name or logo, job title, age, gender, location, or others. We can create personalized videos manually or by using video automation tools. Let's look at both options in a little more detail. If you choose to customize your videos manually , you'll need to record or create a new video from
scratch for each recipient. The great advantage of this strategy is that you can create truly tailored content, and the person who receives it will appreciate that effort, so its impact will be greater. But even if you go for a very simple video, this option is only viable if you're targeting a small group of people. Instead, using video automation allows you to scale your video marketing and reach a much larger audience. Instead of making individual videos from scratch, you create a template that can be customized for each viewer. You can even automate the entire process,