If there is H1 text visible, you can still change the hero image to feature the promotion and you can even change the alt attribute to match the promotion information in the image, but don't edit the text in H1. Advertising Continue reading below Leave that as is. You always Banner Design do the same things here. You keep your trophy in the H1 and your temporary promotion takes the star position. Are we sure this is really an SEO issue? OK, so the “which is better” question is answered, assuming the goal is traffic… But you also said you work for a credit union, and I wondered if traffic/rankings were really the best KPIs for your situation. My understanding of credit unions is that you have to be a UC member to Banner Design use their services, and I don't know if you attract new members through organic search for the products you offer (your reviews should contain this information) .
You might not really get many new customers from Banner Design random people on the internet looking for used car loans or credit cards because: Your CU has a defined/small region of operations. (And/or) your UC gets all of its customers/members from a specific business or organization (like a hospital-affiliated credit union or something). The vast majority of pageviews for this product page are from people who are already members or familiar with the site (i.e. not coming to this product page from organic search). Advertising Continue reading below In a case like this, do you really Banner Design care about the ranking of this product page? I think the most important thing to focus on would be attracting the visitors you already receive to the promotions and converting those promotions. So if we're focusing on Banner Design conversions rather than
SEO, go ahead and place these temporary promotions front and center on this page to entice your visitors (members) to convert. You have to make decisions based on your business model. Website business models are usually based on either ad revenue (like Search Engine Banner Design Journal) or conversions/sales. I think your site's business model is unlikely to be ad revenue, which means you need to focus on conversions. In your case, organic search traffic is less likely to convert into buyers than referral traffic. Focusing more on converting traffic is more important than worrying about increasing rankings to Banner Design attract unqualified web visitors who cannot be converted into buyers.