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Apr 06, 2022
In General Discussions
The message is not the only incentive for choosing the new dog over the old dog. The digital delivery channels for inbound marketing open up possibilities for two-way communication with potential customers. This two-way communication dramatically alters the formatting possibilities for delivery of the message. Instead of relying on the onetime one-way message that traditional marketing offers inbound marketing encourages two-way communication between the sender and customer. The inbound message is crafted to inform, support, and enhance customer knowledge on a subject. And because the digital delivery channels allow two-way email list communication the message may help the customer engage with the sender of the message. There is another important element doesn't get much attention. And that is proactive outbound marketing. This outbound marketing is the response actions taken to 'further' qualify and engage with potential leads obtained from inbound marketing. Marketing Definitions Traditional marketing is signaling for attention and then pushing unwanted messages onto unsuspecting customers. We define inbound marketing as the origination of a digital action to elicit interest or engage with potential customers e.g. on page Seo, blog articles, reports, white papers, and social media messaging. Outbound marketing is defined by any proactive action to 'further' the engagement with the potential customer.
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