If there is H1 text visible, you can still change the hero image to feature the promotion and you can even change the alt attribute to match the promotion information in the image, but don't edit the text in H1. Advertising Continue reading below Leave that as is. You always Banner Design do the same things here. You keep your trophy in the H1 and your temporary promotion takes the star position. Are we sure this is really an SEO issue? OK, so the “which is better” question is answered, assuming the goal is traffic… But you also said you work for a credit union, and I wondered if traffic/rankings were really the best KPIs for your situation. My understanding of credit unions is that you have to be a UC member to Banner Design use their services, and I don't know if you attract new members through organic search for the products you offer (your reviews should contain this information) . You might not really get many new customers from Banner Design random people on the internet looking for used car loans or credit cards because: Your CU has a defined/small region of operations. (And/or) your UC gets all of its customers/members from a specific business or organization (like a hospital-affiliated credit union or something). The vast majority of pageviews for this product page are from people who are already members or familiar with the site (i.e. not coming to this product page from organic search). Advertising Continue reading below In a case like this, do you really Banner Design care about the ranking of this product page? I think the most important thing to focus on would be attracting the visitors you already receive to the promotions and converting those promotions. So if we're focusing on Banner Design conversions rather than SEO, go ahead and place these temporary promotions front and center on this page to entice your visitors (members) to convert. You have to make decisions based on your business model. Website business models are usually based on either ad revenue (like Search Engine Banner Design Journal) or conversions/sales. I think your site's business model is unlikely to be ad revenue, which means you need to focus on conversions. In your case, organic search traffic is less likely to convert into buyers than referral traffic. Focusing more on converting traffic is more important than worrying about increasing rankings to Banner Design attract unqualified web visitors who cannot be converted into buyers.

His week 's Ask An SEO question comes from Alex in Chicago: “We are a credit union and regularly have promotions on the product pages of our website. Our hero image Banner Design has a targeted keyword in the h1. We want to put promotion first, but I don't want to take out a keyword that helps us rank. Therefore, we put a smaller “special offers line” under the hero. What do you think: is it better to have this offer more visible in the hero and possibly remove a keyword, or keep the offer in a less visible space below? " The short answer here is, it depends… But I would say, for SEO purposes, you don't want to alter the H1 text to feature the promotion if it means potentially hurting your existing rankings and traffic for that page. If the goal is to retain existing main keyword rankings, adjusting or changing the H1 will have Banner Design a negative impact. Advertising Continue reading below However, changing the hero image itself should be relatively safe. Keep the main keyword in the H1 I suspect you're hesitant to remove that keyword from the H1 because you're generally happy with how Banner Design that page ranks for that specific term or phrase, and you're worried about not increasing the rankings and losing traffic. Even if you are able to rank well immediately for whatever promotion, will the traffic from the temporary promotion immediately equal or exceed the traffic you consistently get with the established trophy term? Probably not... but I don't know what the variables are here, so you'll have to answer this Banner Design question by doing a keyword search. Look at the search volume for the respective terms and consider that you would go from “I already rank for this phrase and it generates X-quantity of new visits per month.” to "I may or may not be able to get to page 1 for this new phrase, and depending on the KW volume, I *might* be able to generate Y-quantity of new visits." Advertising Continue reading below Assuming the answer to "Traffic from the temporary promo phrase will immediately replace or exceed existing target keyword traffic" is no or maybe half-hearted Banner Design, and also assuming that traffic and/or ranking is the KPI that concern you, I would say replacing that prized and persistent keyword for a temporary offer that doesn't include the keyword/phrase is a bad idea. Putting the temporary promotions right under the H1/Hero is a very good option. It's the safest route because you're notv changing what's already working for you. Now, from the way you phrased your question, I have a feeling the hero image is wrapped in the H1 tag. (If so, it probably shouldn't be, but that's a discussion for another article.) I don't know if the text is visible to the reader, so I'll give you answers either way. No visible text, just a hero image If there is no visible text and the only thing the user sees is whatever is in the hero image, you can always change that hero Banner Design image to suit whatever your promotion is and keep the alt attribute the same as it is now. (I'm guessing the alt text is where you have the trophy keyword you're trying not to change, and so the alt text is effectively the H1 in the situation you described.)